Founded in 1990, Bella Freud has moved between the mediums of clothing design, interior design, perfume making, filming and publishing - redefining what it means to be a designer. For Bella, design is about distilling emotion into a single statement. Her iconic word designs reflect her intelligent yet playful approach, and demonstrate the personal narratives that run throughout her collections. Shop the range of iconic slogan knits and fun homeware at bod & ted.